PROFESSIONAL EXPERIENCE

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LEGENDS DISTILLERY | Cumming, Georgia
Creative Director | 2023 – 2025
Directed brand strategy, creative direction, marketing production, digital marketing, product marketing, and sales support for a regional spirits producer.

Led the rebranding of 7 spirits SKUs, including 1 vodka, 1 gin, and 5 bourbons, encompassing brand identity, packaging, bottle labels, point-of-sale materials, merchandise, advertising, and digital assets.
 

• Directed the development and market launch of a new tequila product, including brand positioning, packaging, sales materials, and launch marketing.

• Developed a revised brand story and messaging framework used across packaging, website content, advertising, sales materials, and distributor communications.

• Established the company's first e-commerce platform, resulting in a 100% increase in online sales.

• Supported a 60% increase in statewide retail distribution, expanding placement from approximately 125 to more than 200 licensed retail accounts.

• Planned, wrote, and designed a new website featuring product education, brand content, and e-commerce functionality, contributing to a 55%+ increase in website traffic.

• Produced integrated marketing, retail, event, sales, and promotional materials supporting consumer campaigns, distributor programs, and trade events.

• Supported 5 distributor partners across Georgia, Tennessee, Alabama, and South Carolina through sales presentations, product education, sales enablement materials, and promotional campaigns.

• Worked directly with ownership and board leadership on brand direction, marketing priorities, business objectives, and budget planning.

• Managed relationships with production vendors, printers, promotional product suppliers, and packaging partners supporting ongoing marketing and sales initiatives.

 

 

KANA EXTRACTS | San Juan, Puerto Rico
Chief Creative Officer | Co-Founder | 2018 – 2022
Led brand strategy, creative direction, marketing production, packaging, procurement, and business operations during company launch and growth.
 

• Developed and managed the company brand identity, positioning, packaging system, retail merchandising, website content, product photography, advertising, and marketing collateral.

• Built operational infrastructure including purchasing procedures, inventory controls, vendor agreements, SOPs, production documentation, purchase orders, invoices, and reporting systems.

• Managed supplier and manufacturing relationships across the United States, China, India, and Pakistan.

• Supported growth from startup launch to more than $1.6M in revenue within 24 months.

• Helped establish the company as the second highest-selling brand in Puerto Rico within 24 months.

• Expanded product placement to 30+ retail locations.

• Coordinated product sourcing, packaging production, purchasing, marketing deliverables, and production schedules across multiple vendors and partners.

• Developed and managed annual production and marketing budgets totaling $350K.

• Negotiated vendor pricing, production schedules, and procurement agreements, resulting in 65% cost reductions.

• Produced social media, product marketing, retail display, promotional, and brand content supporting customer acquisition and market awareness.

 

PI2PRO / UMBRELLO CREATIVE | Atlanta, Georgia
Founder | Creative Director | 2011 – Present
Provide creative direction, brand strategy, marketing, production, and operational consulting services for businesses across multiple industries.

 

• Developed brand identity systems, brand guidelines, marketing campaigns, packaging, advertising assets, websites, sales collateral, and digital content for 40+ clients.

• Delivered 50+ projects annually while maintaining production schedules, budgets, and client requirements.

• Developed proposals, contracts, scopes of work, estimates, project plans, and production specifications.

• Managed project budgets ranging from $50K to $250K.

• Coordinated print vendors, manufacturers, fabricators, photographers, and freelance specialists throughout project execution.

• Developed digital and print marketing programs supporting customer acquisition, product launches, retail sales, and brand awareness.

• Developed workflow documentation and production procedures to improve project consistency, efficiency, and turnaround times.

• Oversaw business operations including budgeting, purchasing, invoicing, vendor management, project management, and client communications.

 

REVELATION OUTDOOR | Atlanta, Georgia
Creative Director | Operations Manager | 2003 – 2011

Directed creative development, production operations, and project execution for outdoor advertising campaigns serving regional and national clients.

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• Developed creative concepts, layouts, graphics, and production-ready artwork for 780+ clients and accounts, delivering 1,500+ advertising assets including billboards, transit displays, signage, and digital outdoor media.

• Managed creative production schedules, installation coordination, quality control, prepress requirements, and vendor relationships.

• Managed annual production budgets exceeding $100K.

• Reduced production turnaround times by 50% through workflow improvements and vendor coordination.

• Supervised deployment schedules for multi-location digital advertising networks.

• Coordinated project execution between clients, printers, installers, media operators, and production vendors.

• Developed customized sign templates and decal-placement specifications for the Georgia DOT 511 Sponsorship Program.

• Supported the design and deployment of 500+ sponsored 511 signs statewide while maintaining government requirements for typography, color, sizing, margins, placement, and visual consistency.

 

 

TECHNICAL PROFICIENCIES
 

Creative & Design:

Adobe Creative Cloud • Photoshop • Illustrator • InDesign • Premiere Pro • Audition • Acrobat • Figma
 

AI & Creative Technology:

ChatGPT • Claude • Claude Code • Gemini • Grok • Leonardo AI • Adobe Firefly • Generative Image Tools • AI-Assisted Research, Strategy, Ideation & Production

Marketing & Content:

Content Strategy • Social Media Marketing • Campaign Development • Copywriting • Brand Messaging • Video Production • Photography • Videography
 

Digital Advertising & Platforms:

Meta Ads Manager (Working Knowledge) • YouTube Studio (Working Knowledge) • Web Design • Content Management Systems • Digital Asset Management • E-Commerce
 

Tools & Workflow:

Obsidian • Microsoft Office Suite • QuickBooks Online • Budget Management • Procurement • Vendor Management • Process Documentation

 

ADDITIONAL STRENGTHS & SKILLS

 

Music & Audio: Professional musician, composer, and studio engineer with experience in composition, live performance, recording, mixing, audio production, studio workflows, and digital audio software.

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Strategic Planning | Executive Communication | Operational Leadership | Resource Allocation | Process Improvement | Vendor Negotiation | Change Management | Risk Mitigation | Quality Assurance | Deadline Management | Continuous Improvement